This is the Iqua Snake Bluetooth headset, which is designed to wrap around a car seat headrest for safer vehicular cellphoning.
It features controls for power, volume, answer/end/reject call, last number redial, voice dial, and automatic reconnection. Just 6 hours of charging will provide 300 hours of standby or up to 10 hours of talk time.
It can also be used at the office or at home.
Here’s the product page. Check out the shiny Iqua Snake 2 while you’re there.
Sources: Gizmodo and Gadget Spy.